Ventas online del retail se dispararon 118% en primer semestre
El comercio electrónico en Chile ha seguido creciendo con fuerza en 2020, en medio del «boom» que comenzó a registrarse el año pasado, tras la llegada de la pandemia de covid-19 al país.
Según un reporte confeccionado por la Cámara Nacional de Comercio (CNC), las ventas online del retail más que se duplicaron en el primer semestre de este año, escalando 118% en comparación al mismo periodo del año pasado.
A ello se suma que, pese a enfrentar una alta base de comparación, las ventas online del retail aumentaron un 93% anual en el segundo trimestre del año, tras crecer un 195,8% durante el primer trimestre. Según el gremio, en el segundo trimestre destacó el mes de mayo, con un alza anual de 99,5% y luego junio con un incremento de 91%, ambos meses incluyeron el cyberday que duró del 31 de mayo al 2 de junio, evento que no estuvo presente en el segundo cuarto del año pasado y que obtuvo ventas históricas al comparar con otros eventos similares. En cuanto a las categorías, se ve un significativo aumento en todas ellas, destacando las alzas en Vestuario y Calzado con incrementos anuales de 130,6% y 147% respectivamente. Luego Artículos Electrónicos, Línea Hogar y Muebles crecieron 79,1%, 70,7% y 76,6% cada uno respecto a igual período de 2020.
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