Región - Actualidad

Gobierno Regional de Atacama inaugura el primer laboratorio de realidad virtual para la industria turística de Chile

***La plataforma integra aplicaciones, medios audiovisuales, marketing digital, inteligencia denegocios, capacitación y equipamiento

***

Con presencia de representantes del Gobierno Regional, la academia y el sector turístico fue inaugurada en Copiapó la plataforma Turismo Virtual Atacama, que cuenta con apps, web, redes sociales, laboratorio de realidad virtual, inteligencia de negocios y capacidad para realizar campañas de marketing digital en más de 50 ciudades del mundo. Un proyecto que apunta a aumentar la demanda de turistas nacionales y extranjeros mejorando el posicionamiento de Atacama en el mercado internacional. También generando modelos predictivos que ayuden a planificar estrategias que desarrollen la competitividad y productividad del sector. 

Turismo Virtual Atacama es un proyecto financiado por el Gobierno Regional de Atacama a través de su Fondo de Innovación para la Competitividad FIC del Fondo Nacional de Desarrollo Regional (FNDR), ejecutado en conjunto por INACAP sedesÑuñoa y Copiapó. En resumen, se trata de una plataforma alojada en turismovirtualatacama.cl compuesta por 1 aplicación en 4 formatos: Android, IOS, Oculus y versión web; canales en redes sociales y una herramienta de inteligencia de negocios. Además posee un laboratorio permanente en INACAP Copiapó para la generación de contenidos audiovisuales en 360°.

Respecto del financiamiento, su justificación y el proyecto futuro para Atacama como polo turístico, el consejero regional Sergio Bordoli indicó que el principal interés del Gobierno Regional “es aumentar y mejorar la oferta de turismo que hay en la zona.

“Creo que INACAP ha hecho una gran labor y este es sin duda uno de los mejores proyectos que he visto en mucho tiempo”, manifestó el consejero. Lo propio hizo el Gobernador Regional, Miguel Vargas Correa, al destacar el valor de esta iniciativa, puntualizando que la difusión de los atractivos turísticos de Atacama es un compromiso que tenemos que asumir entre todos y todas; el Gobierno Regional, Sernatur, universidades, centros de formación técnica e institutos profesionales. En este sentido, nos parece muy importante la decisión de INACAP de desarrollar este proyecto con recursos del Gobierno Regional, para generar esta plataforma virtual que permitirá difundir nuestro valor turístico”.

Finalmente, el equipo de Turismo Virtual Atacama informó que buscarán dar continuidad al proyecto para seguir capacitando a los beneficiarios, instalando competencias y poniendo a disposición herramientas de planificación estratégica para entidades públicas y privadas.

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